If you want to know the right way of choosing a branding agency you’ve come to the right blog post.
In this blog post, we are discussing all the factors you need to consider when choosing the right branding partner in Dubai.
Branding is a long-term investment. It requires time, money, and a team of experts. However, this is something that can rake in profits for your brand if done right.
So, without further ado let’s look at how to pick the right branding team.
Clear Goals & Growth Focus
What’s the end result you want? This is the first thing you should keep in mind. Before you begin communicating with different branding agencies make a list of goals. These potential goals will outline the exact branding services you’ll need.
Do you want to create awareness for your brand? Are you releasing a new product in the market? Do you want to revamp your brand strategy from scratch? Questions like these help you and the branding team get more specific about the project.
Experience & Expertise
In order to find the right branding partner you’ll have to see if they have a successful track record. We recommend checking their approach to curating a branding strategy. Similarly, through their portfolio see if they have done projects which relate to your target audience.
What are other brands saying about their business? What’s the team they have at their disposal and their experience? All of these questions help you gauge the branding team’s experience level.
Strategic Problem Solving
The difference between a professional and a novice branding company is strategic problem-solving. A professional branding agency will guide you through every phase of the process before the project begins.
Furthermore, they focus on problem-solving through logo design, packaging, and other elements of branding. It doesn’t matter if you are an ecommerce brand or a consultancy, a solid brand strategy is the foundation.
Personality Fit & Reputation
Hiring the wrong branding partner can cost your business. That’s why you should have an agency that follows a creative approach.
What’s the agency’s work culture? What’s their communication process? Is the agency’s conduct professional? All of these questions ensure that you hire an agency that matches your creative vision.
Another thing you can do is communicate with the agency’s previous customers and ask how their overall experience of working with the agency.
Approach, Process & Timeline
With the right process, you’ll be able to get the results you want faster. That’s why we recommend finding an agency that follows a structure for your project. This structure includes things like the agency’s process and timelines. Next, analyze how those things align with your potential goals and vision.
Again, you should ask questions. A result-driven agency will always have answers no matter how hard the question is. They will take their time while explaining their whole process. Also, a professional agency will discuss critical elements like market research, brand strategy, and messaging through a plan. That plan will guide you as a roadmap throughout the project.
Collaboration & Communication
Each branding agency has a different style of communication depending on their approach. That’s why you should have a clear picture of how to communicate during the projects.
Do you want weekly updates from their team? Do you want a dedicated resource who communicates with you about every developing update? In short, these things will dictate how you and the agency go back and forth during the project.
Value & Pricing
Professional branding isn’t cheap! That’s why Fortune 500 companies spend billions of dollars on branding. Not only that, you’ll have to invest in time to get the results. Yes, you can opt for cheaper options but they can cause you more harm than good. According to them posting Canva design images on social media falls into branding.
We recommend being about your budget. A professional sandstone media will give you honest advice on the things that you should or shouldn’t do.