From Empathy to Leadership: Women’s Role in Modern PR

From Empathy to Leadership: Women’s Role in Modern PR

Public Relations is a vibrant industry characterised by its rich communication strategies, driven by storytelling and the crafting of brand narratives. In a field driven by purpose, vision and emotion, it has become the perfect launching pad for women to embark on a...
Personal Branding Tips from the Central Perk Gang

Personal Branding Tips from the Central Perk Gang

Ready to level up your personal brand but not sure where to begin? Let’s kick things off with a little coffee and a whole lot of Friends! Here at Sandstone, growth is our middle name, and what better way to grow than by taking notes from our favourite sitcom?...
What role do PR professionals play in shaping a brand?

What role do PR professionals play in shaping a brand?

Crafting a brand is akin to sculpting a masterpiece, and in this intricate process, PR professionals emerge as the master artisans, chiselling and shaping perceptions. They don’t just communicate; they create an orchestration of narratives, values, and promises...