Blogs

Through public relations or PR brands basically market their product/service but with a different approach. Instead of traditional marketing, it relies on establishing your reputation for growing your company. This is also what differentiates an award-winning best PR...

Advertising can take a brand from obscurity to Fortune 500. Also, outdoor, recreation, or other similar businesses can’t sustain themselves without having the right media agency onboard. One of the reasons for this is that these businesses reach out to potential...

There’s a reason why companies like Apple, Google, and Microsoft have trillion-dollar valuations. That reason is reputation and trust! In the corporate dictionary reputation means Public Relations or PR. Public relations is primarily done by a PR agency that is...

If you want to know the right way of choosing a branding agency you’ve come to the right blog post. In this blog post, we are discussing all the factors you need to consider when choosing the right branding partner in Dubai. Branding is a long-term investment. It...

Will AI overshadow traditional and digital PR? While AI is set to transform both realms significantly, it's unlikely to supplant them entirely. Here's how AI is reshaping PR: Data Analysis: AI processes vast data sets swiftly, providing actionable insights from media...

Remember the days of meticulously crafted, multi-minute video ads? While those still have a place, today's audiences crave something faster, more engaging, and, well, shorter. Enter the world of short-form video, where platforms like TikTok and Instagram Reels reign...

In PR harnessing the power of influencers can be a game-changer for amplifying brand visibility and credibility. Effective management of influencer communication is essential for navigating this terrain with finesse. Here are some key strategies to help you excel in...

It's often said that perception becomes reality, especially in a world driven by brand image. It's crucial to maintain your image as well. And by that, we don’t mean wearing expensive clothes. The journey to building a personal image is simple—build confidence, know...

Social Media is now an indispensable part of daily life for Gen Z consumers, serving both as a source of up-to-date information and a platform for casual browsing. According to Morning Consult research, approximately 68% of Gen Z individuals use Social Media for...

Public Relations is a vibrant industry characterised by its rich communication strategies, driven by storytelling and the crafting of brand narratives. In a field driven by purpose, vision and emotion, it has become the perfect launching pad for women to embark on a...

LinkedIn Gets Gamified: Fun or Frivolous? LinkedIn just upped the engagement ante! They've introduced a new feature with in-app games, and it might be more valuable than you think. here's why it matters: Brainteasers for Busy Professionals: Ditch the endless...

Ready to level up your personal brand but not sure where to begin? Let's kick things off with a little coffee and a whole lot of Friends! Here at Sandstone, growth is our middle name, and what better way to grow than by taking notes from our favourite sitcom? Post our...

In the dynamic realm of public relations, the role of communication professionals transcends traditional media relations, welcoming a multifaceted landscape that includes social media, podcasts, and event management. One often wonders, what sets PR professionals apart...

Crafting a brand is akin to sculpting a masterpiece, and in this intricate process, PR professionals emerge as the master artisans, chiselling and shaping perceptions. They don't just communicate; they create an orchestration of narratives, values, and promises that...