Social Media is now an indispensable part of daily life for Gen Z consumers, serving both as a source of up-to-date information and a platform for casual browsing. According to Morning Consult research, approximately 68% of Gen Z individuals use Social Media for entertainment and scrolling. It is clear that Social Media is the most effective way to reach this demographic. Brands are increasingly integrating their communication strategies with Social Media, combining this approach with the longstanding trend of leveraging celebrity influencers to spark conversations. Here are a few celebrity campaigns that have resonated with Gen Z-ers.
Poonam Pandey
Poonam Pandey’s recent ‘death hoax’ sparked conversations across Social Media like wildfire. While the awareness campaign turned out to be a shocking tactic to raise awareness about cervical cancer, the news certainly piqued enough intrigue about health issues and got us researching it!
The Ambanis
The Ambani wedding was a Social Media extravaganza, but it also served a purpose. While it was the talk of the town across Social Media, the Ambanis leveraged this event as the perfect platform to launch their Vantara project and promote their CSR initiatives. After all, who doesn’t love a well-rounded event sprinkled with a little love and a whole lot of goodwill?
Ranveer Singh
Ranveer Singh is known for pushing boundaries, and his recent ad for Bold Care is no exception. The campaign took a fun approach to stirring up conversations on Social Media and gained traction, conveying an important message in a quirky way. What stands out about this campaign is its creativity and its direction reminiscent of Indian soap operas, which garnered attention from meme pages and sparked conversations among Gen Z.
Orry
Orry is a Social Media celebrity known for his extravagant lifestyle and celebrity connections. His story of personal branding is remarkable. Orry is the perfect example of an internet-born star! He leveraged social media from the beginning of his career with the tagline ‘Who is Orry,’ using it as the perfect space to start conversations and build his brand.
Urfi Javed
Urfi Javed isn’t afraid to rock a bold outfit and is loved for her unique taste in fashion. As seen in a recent campaign with Zomato, where she turned a delivery basket into a dress, is a perfect example of influencer marketing done right. It wasn’t just promoting the brand; it was about connecting with Gen Z’s love of edgy fashion.
All these campaigns have one thing in common: Social Media satisfies the authenticity and engagement Gen Z craves. As consumers, we connect with celebrities who feel real, spark conversations, and aren’t afraid to take on a new challenge. The next time you see a celeb campaign, ask yourself: is it funny, thought-provoking, or just plain weird? If it makes you stop scrolling and take notice, that’s the sign of a campaign winning with Gen Z.