AI’s Impact on PR: Enhancing Efficiency and Effectiveness

AI’s Impact on PR: Enhancing Efficiency and Effectiveness

Will AI overshadow traditional and digital PR? While AI is set to transform both realms significantly, it’s unlikely to supplant them entirely. Here’s how AI is reshaping PR: Data Analysis: AI processes vast data sets swiftly, providing actionable insights...
Attention Spans Shrinking? Short-Form Video is Here to Stay

Attention Spans Shrinking? Short-Form Video is Here to Stay

Remember the days of meticulously crafted, multi-minute video ads? While those still have a place, today’s audiences crave something faster, more engaging, and, well, shorter. Enter the world of short-form video, where platforms like TikTok and Instagram Reels...
From Empathy to Leadership: Women’s Role in Modern PR

From Empathy to Leadership: Women’s Role in Modern PR

Public Relations is a vibrant industry characterised by its rich communication strategies, driven by storytelling and the crafting of brand narratives. In a field driven by purpose, vision and emotion, it has become the perfect launching pad for women to embark on a...